30 July 2013

Sharknado Devours Viewers in Third Airing

Powered by Igniter-driven social media buzz and unprecedented press coverage, the Shark Feeding Frenzy continued on Syfy Saturday night when the global sensation Sharknado feasted on new ratings records among total viewers, Adults 18-49 and Adults 25-54 – in its third airing.

Sharknado consumed 2.1 million total viewers, 863K Adults 25-54 and 791K Adults 18-49, while averaging a 1.4 household rating from 9-11PM (ET/PT), becoming the most watched Original Movie encore in Syfy history.

The movie’s audience has continued to climb from the July 11 premiere (1.4 million total viewers) and the initial encore on July 18 (1.9 million total viewers).

Sharknado ranked as the #1 movie of the day on cable among Adults 18-49 and Adults 25-54. Fueled by Sharknado, Syfy was the #3 network in the 9-11PM (ET/PT) time period on television (broadcast and cable) among Adults 18-49 and Adults 25-54.

Syfy’s all-day July 27 Sharkathon movie festival from 9AM-5AM, which included classics such as Sharktopus, Two-Headed Shark Attack and Swamp Shark, swallowed 1.1 million total viewers (up 50 percent), 391K Adults 25-54 (up 32 percent) and 352K Adults 18-49 (up 45 percent), versus the year-to-date time period average.

Sharknado will have its final airing of Summer 2013 on Thursday, August 22 at 7PM (ET/PT), leading into the premiere of the Original Movie Ghost Shark at 9PM (ET/PT). Ghost Shark is about a great white shark, tortured and killed by a fisherman, who returns as an unfriendly ghost to exact vengeance on the human race. The movie stars Mackenzie Rosman (7th Heaven) and Richard Moll (Night Court).

There will be a special midnight screening of Sharknado in more than 200 select theaters nationwide on Friday, August 2.

Sharknado 2 will hit New York City in July 2014 on Syfy.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

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