NEW YORK – July 15, 2013 – Following last year’s dramatic success in introducing the hit series Defiance at Comic-Con, Syfy will use 2013 Comic-Con International (July 18-21) as the launch pad for its newest scripted series Helix. The new thriller about a mysterious outbreak at a desolate Arctic outpost from Battlestar Galactica’s Ronald D. Moore will premiere on Syfy in January 2014.
As part of its innovative, multi-media marketing campaign for the series, Syfy will brandish a larger-than-life wrap showcasing Helix around the Marriott Marquis & Marina Hotel, adjacent to Comic-Con headquarters in the San Diego Convention Center.
In addition to introducing the Helix creative team during one of the channel’s four star-studded show panels, Syfy will ask fans to retweet an image of the Helix Marriot Board, Like Facebook.com/Helix, and Follow @HelixSyfy to release clips of the Helix Comic-Con reel prior to the Comic-Con panel. Syfy will also feature panels for retuning original series Defiance, Being Human, Haven and Warehouse 13.
No matter what Comic-Con super fans are doing – dining out, walking around town or attending a panel – Syfy will encourage them to become part of the fun:
For the second year in a row, Syfy will transform MaryJane’s Café into Café Defiance. The immersive experience into the world of Defiance will feature video displays, social/interactive elements and game play. The popular Defiance game will be available for purchase. In between bites at Café Defiance, customers can win a Defiance prize package by tweeting Café photos using #DefianceSDCC. There will also photo opportunities for fans to have their picture taken with “Bioman,” a character from the show.
Two of the Dodge Chargers featured in Defiance will patrol the streets of San Diego, enticing participants to enter a sweepstakes for a chance to win a Dodge Charger. Attendees can enter the sweepstakes by locating the vehicles and tweeting a picture of either car to #DodgeDefiance.
On-site at the Being Human, Defiance, Warehouse 13 and Helix star-studded panels, attendees can tweet photos and quotes using the show-specific hashtags, giving them the opportunity to win signed t-shirts and DVDs from the four series.
All social activity will be aggregated to Syfy.com/ComicCon so that those fans unable to attend in person can experience the excitement. All official and user-generated posts will be dynamically updated in real time all week long. Online fans can also tweet out the Syfy.com/ComicCon url to enter for a chance to win a Xbox 360.
Syfy will also serve as the title sponsor of the Will Eisner Comic Industry Awards, the “Oscars” of the comic book industry, for the second consecutive year.
SYFY 2013 COMIC-CON PANELS
Friday, July 19
DEFIANCE 10:30am – 11:30am, Room 6A
Earth has changed, and entertainment will never be the same. Join Grant Bowler (Nolan), Julie Benz (Amanda Rosewater), Stephanie Leonidas (Irisa), Tony Curran (Datak Tarr), Jaime Murray (Stahma Tarr), Jesse Rath (Alak Tarr), Executive Producer Kevin Murphy and more from Syfy's groundbreaking multi-platform series as they discuss the overwhelming success of Defiance (the show and game) and share exclusive details from the second season. Moderated by Maureen Ryan, TV Critic for Huffington Post.
HELIX 11:45am – 12:45pm, Room 6A
Leave sunny San Diego behind for an icy chill as the creative team behind Helix – Executive Producers Ronald D. Moore (Battlestar Galactica), Steven Maeda (Lost), Writer/Co-Executive Producer Cameron Porsandeh and more – introduce Syfy's hotly anticipated new series. Get an inside look at this exciting new thriller about a mysterious outbreak at a desolate Artic outpost. The truth will spread! Moderated by Entertainment Weekly’s Geoff Boucher.
HAVEN 3:00pm – 4:00pm, Room 6DE
Leave your Troubles behind and join the cast of Haven as they bring a taste of Stephen King’s Maine to San Diego for their first ever SDCC panel. Moderated by new series addition Colin Ferguson (William, formerlyEureka’s Sheriff Carter), series stars Emily Rose (Audrey), Lucas Bryant (Nathan), Eric Balfour (Duke) and Adam Copeland (Dwight) will shed light on the town’s many secrets, mysteries and shocking surprises – not to mention exclusive footage – to come in Season 4 of Haven, premiering September 13. They’ll be joined by Haven co-creator Sam Ernst and executive producers Shawn Piller, Matt McGuinness and Gabrielle Stanton. Following the panel, fans are invited to participate in the #DiscoverHaven Scavenger Hunt.
Saturday, July 20
BEING HUMAN 4:00pm – 5:00pm, Indigo Ballroom
Itching to know what goes on behind the scenes of Syfy's smash hit series Being Human? Give in to your temptation and join cast members Sam Witwer (Aidan), Meaghan Rath (Sally), Sam Huntington (Josh), Kristen Hager (Nora) and Executive Producer Anna Fricke as they discuss what's in store for the new season. Moderated by Aaron Sagers, entertainment journalist (CNN.com/MTV.com) and geek culture expert.
WAREHOUSE 13 5:00pm – 6:00pm, Indigo Ballroom
Go behind the scenes of America's top-secret supernatural storage facility with Warehouse 13’s Eddie McClintock (Pete), Joanne Kelly (Myka), Saul Rubinek (Artie), Allison Scagliotti (Claudia) and Jack Kenny (Executive Producer). Take a look back at four out-of-this-world seasons and get a glimpse of what's in store for the fifth and final season of the beloved Syfy series. Moderated by Sam Thielman of Adweek.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (
www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation. (Syfy. Imagine greater.)
